#2 An innovative toy/game/puzzle, but it’s not just a toy…


The following business proposal is suitable for:-

  • Companies wanting to introduce a new product within their existing range.
  • Companies wanting to diversify and branch into something completely new.
  • Private individual(s) wanting to formulate a new business.
  • Business investor(s).
  • Companies wanting to introduce a suitable innovative corporate gift, merchandising gift, or brand placement product, to promote their business further.
  • Co-operative business. Private individual(s), companies and business investor(s) wanting to invest in the business, via shares, and thus share the percentage of profits invested, a minimum share value of £500 is required (≡0.33%). Expressions of interest invited.
  • Companies, business investor(s), private individual(s), wanting to purchase an innovative toy/game/puzzle design. Offers invited.

* Appropriate business grants maybe available, visit www.grantaid.com

#2 An innovative toy/game/puzzle, but it’s not just a toy…

a product with substantial international potential. 



The future of innovation has never been more important than in today’s global market place. It is the essential element by which companies and individuals maintain competitive edges.

An estimated investment of £150K – £225K, (50% contingency) is required for an innovative toy/game/puzzle that has several advantages over current market products, which has a unique and clever design solution.

This global innovative product offers a host of play and educational opportunities, including the development of cognitive and manipulative skills.

* All the necessary research, development and design, has been completed to a high standard.


Intellectual property

A patent attorney can usually advise if the product/business merits an application for:-

  • A patent, in whole or in part.
  • Design Right.
  • Design Registration.
  • Trade Mark.


(a) Patent attorneys usually do not charge for the initial 45 minutes.

(b) The product can be sold patent pending.

(c) Even if a patent isn’t achievable, in whole or in part, the venture shouldn’t be abandoned, as this product has a lot of market potential and large commercial appeal.


1. Kit.

The product requires no, trimming of the components, and no rules of game play.

The product will require some assembly by the end-user, including applying, peel-back, self-adhesive components. Initial estimated assembly time, less than 5 minutes, which can be disassembled and reassembled as and when required, in whole or in part, by the end-user.

  • Only 2 components are needed to be permanently fitted together (Peened). This will reduce manufacturing assembly costs.
  • Also adds value to the product.
  • This gives the end-user the flexibility to make their choice.
  • Option for the end-user to paint the select 5 die-cast metal component surfaces to their unique colour of choice.

2. Educational value.

  • The ability to follow visual assembly instructions, and visual disassembly instructions. No text, no need for translation into different languages.
  • Develops their memory.
  • Solving the puzzle, and game play, is educational.
  • Develops manual dexterity.

3. Playability.

  • Challenge your friends, and/or family to solve the puzzle.

4. Non-electronic/electrical.

5. Suitable for ages 6+, including adults.

6. Non-gender specific.

7. Function/Practicality.

This product can be used daily, as most toys usually end up in the cupboard or toy box, occasionally to see the light-of-day.

8. Ornamental value.

This product is an object of beauty with its timeless and aesthetically pleasing design that will adorn every child’s bedside cabinet.

9. Health value.

  • Scientists have proven that solving tangible puzzles are an excellent method of preventing dementia. There are over 850,000 people who suffer from Alzheimer’s disease in the UK.
  • Sensory, tactile product, ideal for people who suffer with autism.
  • Can also be enjoyed by blind people or people with sight impairment. In the UK there are almost 2 million people living with sight loss. ((source: Royal National Institute of Blind People (RNIB)).

10. Corporate gift, merchandising gift, or brand placement product.

11. Personalise it!

This product can be personalised by engraving decorative patterns, and inscribe words onto the die-cast metal components.

The product can be used as a basis for a corporate gift, merchandising gift, or brand placement. With raised text and/or the company’s logo, via decals, on the appropriate pre-painted surface coloured 5 die-cast metal components, and/or a coloured sticker. Also text and logo printed on the circular piece of card, which can also be collectable. A market worth over £20 million in the UK.

11. One game player only.

Market share

A global product, which has three different markets, as it’s not just a toy.

1st. Toy market, estimated market share 80%.

2nd. Corporate gift, merchandising gift, or brand placement product, estimated market share 10%.

3rd. Undisclosed at this time, estimated market share 10%.


Using a pencil or wax crayon, and a piece of paper size: 105mm x 165mm, end-users can make rubbings of appropriate images, company logo(s), and autograph(s), etc.


Also Ø35mm and Ø40mm rubbings which can be used for making badges or key fobs. See below.




The product is primarily for individuals, e.g. not to be shared with others, 1 product equals 1 end-user, with the possibility of owning more than one.

For the business to be commercially viable, it is advised that the product be manufactured, part assembled, and packaged in the Republic of China (source: http://www.cbbc.org ), then distributed worldwide, but ideally they must have specific expertise and a valuable network of contacts. Made to ‘EU Standards’, as most of the components are manufactured via plastic injection moulding and die-cast metal moulding. Ensuring it is well-made and delivered on time.


Plastic Components


Acrylonitrile Butadiene Styrene (ABS)

13 different components, 50 in total, (1 components manufactured using two moving platerns). Each component has been designed for ease of mass production, accurate to 3 decimal places, and for the end-user to assemble one-way.

10 different components repeated 4x

2 different components repeated 1x

1 component repeated 8x

Die-cast Metal Components

7 different components, 15 in total, (2 components manufactured using two moving platerns). Each component has been designed for ease of mass production, accurate to 3 decimal places, and for the end-user to assemble one-way.

4 different components repeated 1x

1 component repeated 3x

2 different components repeated 4x

  • Finished assembled size: 74.25mm x 74.25mm x 129mm approx.

* No. of total components and finshed assembly size subject to design changes.

Also included:-

  • 1-2 pieces of circular card (Ø54mm), printed on one-side, mono coloured.
  • 1 elastic band, Ø35mm x 1.25mm.
  • 1 box, with fold-down hook design, including an optional feature for the purchaser.
  • Approximate box size: 85mm x 85mm x 150mm.
  • Two different types of boxes; ‘Retail box’, and ‘Mail Order box’, no frills.
  • 1 book of assembly instructions (130 x 75mm) that resemble the instructions of an ‘Airfix’ kit, b&w.
  • 40 assorted peel-back, self-adhesive, die-cut components, which provide the optional assorted contrasting colours.
  • 3 assorted sized, self-seal, poly-pockets.


Each component has been designed in 2-D, 1 in 3-D, as shown. Only the type of; surface texture, surface effect, plastic, colours and/or metallic colours, and tolerances to be arranged. There is also the possibility of ‘Limited Editions’, e.g. colours, metallic colours, and/or shape.


Plastic injection tooling made from P20 aluminium can produce 500K components only, and tooling made from H13 steel can produce 1m components only.

Die-cast metal tooling made from zinc can produce 200K components only.

Therefore, the initial goal would be to have 200K manufactured and then sell them, aiming to make an average profit of £3.60/unit, gauging if the product has a large market appeal, reducing the financial risk.

Toy manufacturing regulations are stringent, and each component has been designed to assure that it will achieve the ‘CE’ kite mark.

With an RRP of £12.50 – £17.50, representing value for money, having a large market appeal.

Production costs

In comparison, there are other products on the market that have more complex components to manufacture, and are labour intensive to assemble and package at a lower retail price.



1. Annual global toy fairs.

Australia, Brazil, Canada, Dubai, France, Germany, Hong Kong, Italy, Japan, Mexico, Russia, Shanghai, UK, USA (New York), and USA (California).

2. Worldwide toy distributors.


UK’s no.1 toy distributor, Vivid Imaginations Ltd.

Amazon.co.uk, Argos (684 stores, under 2 indexes), Asda, Debenhams, Forbidden Planet International, Forbidden Planet, Gadget Shop, Hamleys, Harrods, Heroes For Kids, John Lewis Partnership, Lamb Toys, Littlewoods Direct, Mail Order Express, Morrisons, Petite Souris, Daniel Stores, Sainsbury’s Shop Direct, Smyths Toys Superstores UK, Smyths Toys Superstores IE, Tesco, The Entertainer, Toymaster, Toyopia.co.uk, Toys and Hobbies, Toys 4 You, Toys ‘N’ Fun, Toys ‘R’ Us, Stevens Toymaster, WH Smiths, Wilkinson (368 stores), KiddiMax.co.uk.

3. TV shopping channels.

4. Amazon, (Distribution centres in , USA, UK, Germany, France, Japan, Canada, Italy, China). Amazon.co.uk, Game Stack.

5. Ikea (in two different departments), 280 stores worldwide.

6. eBay and registered eBay business sellers across the world, (using Facebook or YouTube, to advertise the product).


Australia, Hong Kong, India, Malaysia, New Zealand, Philippines, Singapore, South Korea.


Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, UK.

Including, America, and Canada.

7. Chinese wholesaler, Yiwu Toys Market, world’s largest toy wholesaler.

8. Clas Ohlson, over 121 stores in Sweden, Norway, Finland, and the UK.

9. Wal-Mart, over 8500 stores worldwide.

10. www.alibaba.com

11. www.thewholesaler.co.uk

12. www.stockshifters.com

13. www.boffer.co.uk

14. www.kelkoo.co.uk

15. www.shopping.com

16. www.etsy.com

17. www.craigslist.com

18. www.notonthehighstreet.com

19. www.rakute.com

20. www.shopping.com

21. www.springfair.com , NEC Birmingham (February).


Expanding availability in 50 countries:- Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Dubai, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Italy, Ireland, Japan, Latvia, Lichtenstein, Luxembourg, Malaysia, Malta, Mexico, Montenegro, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, UK and USA.

Hasbro toy distributing countries


Argentina, Bolivia, Canada, Chile, Columbia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, United States, Uruguay, Venezuela.


Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, France, Germany, Hungary, Italy, Latvia, Montenegro, Netherlands, Norway, Poland, Portugal, Serbia, Slovene, Spain, Switzerland, Turkey, United Kingdom.


Australia, India, Malaysia, New Zealand, Singapore.


South Africa.



Option to use LinkedIn, Facebook, YouTube, Twitter, #(product name) and webpage to enable the purchaser to consider the product, via a short animation film, about 1-2 minutes, which can also be used to further advertise the product.

Informing their family, friends, and/or work colleagues to view the short animation film, earning $2.5 – $5 per 1000 views.

Utilising the (app) ‘QR’ reader (Smartphones) to further advertise the product and explain in detail the full potential of the product (see below). Ideal for catalogues, magazines, and packaging, etc.

A short animation film via YouTube, combining, graphic stills, photo stills, will explain:-

1. ‘How’ to assemble it.

2. ‘How’ to disassemble it.

3. ‘What’ it can be used for.

4. ‘Where’ to buy, which will need updating.

5. Encourage them to inform others.

Initially marketing the product via Amazon and/or Amazon distributors in 8 countries, and eBay in 40+ countries. Amazon expects to open further distribution centres in, Poland, Netherlands, Sweden, Russia, Mexico, and India.

This should make the business more commercially viable, and be able to commence marketing the product at any time of year. It is anticipated a 10%-15% more profit, as an alternative to retail high street shops, as retailers profit margins are 50%-55% of the retail price, which will also contribute to recouping the initial finance quicker, ease cash-flow, and start to make a profit, especially if the product is sought after.

“The internet is perhaps the most active commercial arena in today’s business world.”

Amazon is the worlds’ largest online retail distributor with over 100 million subscribers.

eBay operates in more than 40 countries and has more than 200 million members.

As a benchmark, since the 1980s the ‘Rubik’s Cube’ has sold more than 350 million units, (source: internet search), and don’t see any reason why this innovative product shouldn’t achieve the same sales figures, as it supports three different markets and end-users could own more than one.

 ‘Toy Oscars’

If this product is entered into this annual event prior to February, held in Germany, this innovative toy will win an award. This will help to increase publicity and encourage top retailers to stock this product in their stores, boosting sales.

With its unique design, similar products will not be launched, and it is envisaged that this product will become a worldwide market leader, and become a ‘must-have’ toy, for the foreseeable future, which will appeal to all ages and genders across the world.

Business Location

There is no requirement in relation to this business proposal for a dedicated business premises from which to operate.

Market Research & Competitor Analysis

Extensive market research has shown that there is no toy of a comparative nature available anywhere in the world at this time. Consequently the Unique Selling Point (USP) is that the product is a totally unique one-off design that is not available anywhere else.


1. To start the business as an investment, and sell as soon as possible.

2.  Because there is no requirement in relation to this business proposal to operate from the UK. It is possible to register the business in a country, where their tax obligations are more favourable.

Market analysis

According to research conducted by Ibis World the toy and games market in the UK is currently estimated to have an annual value of £1 billion per annum.

The annual sales of toys and games have increased by 7%, (source: Euromonitor).

Total website sales in the UK are worth over £164 billion/annum. (source: www.greatbusiness.gov.uk )


There are several theories regarding how to publicize this product, when it reaches the market, including TV appeal.

“Developing an innovative product demands a spread of skills that few individuals possess.”

Should you have any queries, or if you can be of further assistance, please do not hesitate to contact the e-mail address below.

“Ready for ‘rapid prototyping’ and mass production”

“Designed in Wales, Great Britain”

Terms and Conditions

1st. Heads of agreement.

leading to,

2nd. Full legal agreement.

Fee applies.

A potentially great business in a positive environment:-

  • The ‘buzz’ of making a sale(s).
  • The ‘challenge’ of building a business.
  • Dealing with customers.
  • Out and about, travel.
  • Promoting and organising toy fairs.
  • Variety.
  • Independence.
  • Flexibility.
  • Hours to suit – self-employed role which can fit around domestic and pleasure activities.
  • Scope to progress.
  • Great fun – if you’re up for it!

Therefore if you are seeking a change of direction, or want a new challenge, then this is for you.

Contact details




7 Caer Castell Place



South Wales

Great Britain


Tel: TBA

Email: enquiriesforthis@yahoo.co.uk

Further business opportunities

Please visit the following links for summaries and images of innovative products.

  • Innovative food and/or drink products…


  • #1 Innovative toy/game/puzzle design, and logo design…


  • #3 Innovative 3-D toy/game/puzzle design…

Also suitable for, corporate gift, merchandising gift, or brand placement product.


  • #4 Innovative 2-D toy/game/puzzle design…



  • 4greentech


  • Heads of agreement


Other commercial innovative products includes:-

  1. Art, craft, and hobby product(s).
  2. #1 – #20 Residential/Commercial/Public building, plumbing products.
  3. Vehicle security product #1 & #2.
  4. #5 & #6 innovative 3-D toy/game/puzzle designs.
  5. #1 – #7 DIY/Trade building, hand tools.
  6. Residential/Commercial product.
  7. Household product, with some commercial market value.

There are no summaries, images, or presentations for the above list.


This information is meant as a starting point only. Whilst all reasonable efforts have been made, there are no warranties that the information is accurate and up-to-date and will not be responsible for any errors or omissions in the information, nor any consequences of any errors or omissions. Professional advice should be sought where appropriate.


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